East Africa Imports Inc is an Import Supplier and Distributor of African products in USA. The company was found in 2017 by Joe Muvuna, from Rwanda. While volunteering with East African refugees resettling  in Southern Nevada, USA. After realizing that people were spending $25 on 2Kg or 4.4 Lbs of Rwandan Cassava flour, a more than 800% the Rwandan market value.

Heart broken, and also understanding how hard it was for him to adjust to American food for 2 years, he took on as his mission to help change that but also create a global market opportunity for the East African entrepreneur. in 2017, Joe found East African Imports, now they have access to these products at 40-50% cheaper retail price. 

WHY TAKE THE RISKS: Imagine growing up in North-America eating Pizza at least once a week, the one day, you are forced to exile overseases, thousands miles away where the food is different, the culture is different, and even the taste of the food. You start craving for the food you grew up eating but nowhere. All the sudden, one day a Pepperoni Pizza or Ice Cream appears in front of you, how much would you pay to have that little taste from home? 

OUR MISSIONS: EAST AFRICA IMPORTS, INC mission is to use the United States of America Global platform to build a bridge that will facilitate African entrepreneur to gain access to the North-America global market.

VISION: Establish ourselves as the East African leading North-America Supply Chain Solution to reinvent the African trade perception on the global market especially in North-America by implementing the excellence mindset and expectation to always produce and deliverer the best final product on the global scale.


THE FOUNDER Joe Muvuna, was born in Burundi as a refugee to his parents with Rwandan background. Joe's family moved back to Rwanda in June 1994 before the end of the war because Burundi war was getting bad and also his father wanted to help rebuild his country. in 2005, Joe moved to US as a student athlete and graduate with a bachelor’s degree in Business with a concentration in Management where is helping Refugees resettle in Southern Nevada, while helping the two region connect through trading giving them the opportunity to become financially independent. 

Having moved to USA in 2005 not speaking English and the obstacles to overcome 5 surgeries as a student college athlete, just to maintain his athletic scholarship, Joe believe that whatever we go through, God has a Plan for you. According to Jeremiah 29:11 Bible verse. Whatever path you take has its purpose, and nothing is impossible. God has a purpose for you, trust in Him and the only time you will ever fail is when you quit. Have faith and keep moving forward. All mistakes are the lesson for better tomorrow. Learn from it, avoid repeating them and Never quiet